With nearly 40 years of experience in buying, sourcing, and global supply chain management for major international apparel retailers, Peter brings operational and strategic expertise to his role as an Associate Director at Lake Advisory. His career has been defined by navigating complex global supplier networks and shaping effective, commercially grounded sourcing strategies.

During his 20-year tenure leading the sourcing function at Primark, Peter developed a deep understanding of the challenges faced by international retailers and manufacturers. Peter has extensive experience engaging and managing global supply chain teams to operate, efficiently, profitably, and with people at the center of sustainable performance.

Since leaving Primark in 2018, Peter has served as a senior expert advisor with a top-three global consulting firm and has partnered directly with leading global brands across global licensing, manufacturing, and retail. He continues to support organisations in navigating an increasingly dynamic global supply landscape, bringing practical industry insight and hands-on experience to help teams meet evolving challenges with confidence.

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