With over 25 years’ experience in the apparel and textile industries, Sinem brings deep expertise across sustainability, quality, traceability and responsible sourcing, underpinned by extensive on-the-ground experience in Turkey.

She has led and supported sustainability and traceability projects for global brands including H&M, Gap and Primark. Her experience spans supply chain mapping, supplier training, social auditing and management system development across international markets.

Sinem brings trusted country-level expertise in Turkey, alongside practical insight into supplier realities and factory-level operations. Her experience also extends across Egypt, Morocco and Tunisia, making her well placed to support projects across the wider region.

Her work focuses on strengthening factory-level systems, improving process efficiency and building practical capability through targeted training and support. She brings a proactive, solutions-focused approach, helping suppliers respond to sector developments and embed more effective ways of working.